by James Needham and Imogen Randell
At a time when the currency of truth has lost its value, a brand’s actions really do speak louder than its words. According to the latest research from Quantum’s AustraliaSCAN 2017 cultural trends monitor and our own Black Mirror insights, consumers are craving experiences that align with their personal values – and a brand’s success depends on delivering them.
If you want to get to grips with the mechanics of creating a brand power moment of your own, our latest Curious presenters James Needham and Imogen Randall have compiled a helpful how-to from the research findings.
Click here to access the highlight report.