It’s time to rethink how you handle your data.

by Lucinda de Jong

How to improve brand recognition with Sonic Branding.

by David Collins

The future of your business depends on it.

by Keir Vaughan

Because it could cost you a cool $31m.

by James Greaney

What stays the same, makes you different.

by Bridget Kelly

Swipe right. Then, set your KPIs.

by Lily Tidy

I swear it’ll change your view on design.

by Dennii Stanbridge

Tips from a government insider.

by Matt Willcox

The importance of designing for trust in building killer digital experiences.

by Dennii Stanbridge

Audiences are now in much greater control of what media they consume, along with when, and how they consume it.

by Calvin Cain

The reality is that real-time trading in a programmatic fashion is still mostly a work in progress.

by Daniel Bradley

Fake news and fear mongering. When the truth loses its societal value, how can a brand’s behaviour win back consumer trust?

by James Needham and Imogen Randell

Most customer experiences don’t just require smart thinking and sophisticated tech. They also require human interaction.

by Sonya Bennett

The Internet of Things means we have never had a more complex set of touch points to understand, nor a more fragmented audience to consider.

by Lawrence Heath

Variation in statistics is like oxygen in biology – essential. Without oxygen there can be no life, and without variation there can be no statistics.

by Stuart Dennon

Not all data sources are perfect, and with a small dataset for prediction, it’s essential to structure the data effectively.

by Scotty Skidmore

We’ve decoded the Australian spirit and put it in a bottle – literally.

by CHE Proximity

Think of us as a client’s psychologist. To kick off, we uncover a client’s business dilemmas and their immediate needs.

by Lizeth Zambrano

We're honoured to have CHE Proximity's CEO Chris Howatson recognised as a 'Male Champion of Change'.

by B&T Magazine

How long will it be until we have a 24/7 AI sales rep that speaks to you through your favourite messaging platform or via a phone call.

by Timur Hassan

In a world where everyone’s saying lots of something, it’s a business imperative to think before you speak.

by Mike Doman

PR is moving away from being a little division within companies that receives the call up when something goes wrong, or when there’s a party to plan.

by Lauren McNeil

The seemingly unbridled world of social media has led many to believe that anyone can lend a professional hand at creating a post for a brand. Why?

by Annisah Ibrahim

Publishers’ addiction to virality is a self-imposed crutch, but I can’t blame them for leaning on it.

by Chris Martin

My first few days in advertising weren’t as dramatic, but I definitely felt like a Harry Potter fan at a Lord of the Rings convention.

by Sinead Stubbins

It had started innocuously enough, with an early dinner at Chin Chin, but a bottle of wine soon turned into a few rounds of cocktails.

by Julia Loughlin

Download our whitepaper on why increasing your remit in this new reality can deliver better customer experiences and business performance

by Michael Titshall and James Greaney

I’m a copywriter but I also like to think I’m a pretty clever writer. When I get a brief the first thing I do is try to solve it with clever words.

by Dom Megna

Quentin Tarantino movies, a good American bourbon and that trendy barista at your local coffee shop have one thing in common.

by Bruce Ensha

Get the right people seeing the right messages at the right time. Download our whitepaper on applying addressability in your business.

by Elizabeth Geor and Susan Lyons

The fundamental differences between management consultants and creatives mean the two are intrinsically incompatible.

by Chris Howatson

Everything I know about the web, I learned from the greater open-source community. The amount of knowledge and forward-thinking is simply beautiful.

by Omar Mashaal

In our pursuit of marketing mix mastery, we can sometimes fall into the trap of adopting three unhealthy P's.

by Bree Daniels

This year Mumbrella kicked open a new chapter in the CHEP history books by nominating us for six of their 2017 awards. That’s right, six.

by CHE Proximity

Agency work begins and ends with account management. We work hard to ensure the smooth-running of our client's business.

by Eva Nowicki

"While some agencies might ask, ‘What happens if we train them and they leave’, we ask ourselves, ‘What if we don’t train them and they stay?’”

by B&T Magazine

As an industry, we must demand a greater level of accountability and transparency from publishers and ad networks. Brands are a valuable commodity.

by Cameron Dinnie

For a long time, paying humans to sell door-to-door was the most effective solution available.

by Mark Gretton

On a long flight recently I found myself re-watching the Mad Men pilot.

by AdNews

CHE Proximity has been quietly building out a 23-person strong programmatic team over the last 18 months.

by AdNews

A producer must be a master of many skills to achieve the ultimate project glory.But conversation’s key when you want to get the most out of a diverse team

by Samantha Bury

As project managers and producers, it’s on us to fail-proof our projects.

by Chanelle Harkness & Natalie Hort

We’ve all been there, it’s the final week of the project, the finish line is in sight, when an email omes through that changes everything.

by Blaise Palmer

We have a wealth of tools and apps to help us organise our lives, but how do we avoid the inertia that comes from so much choice?

by Harry Wray

Design is always in a state of continuous change.

by Matt Bladin

For many people, “Craft” conjures up images of sticking cotton wool onto paper with Clag and adding goggly eyes and glitter as the finishing touches.

by Matt Alpass

2017 is a big year for digital

by Sam Maguinness

With almost a decade of experience in digital design, Evan has come to realise that the most magical work happens when designers & clients come together.

by Evan Simmonds

I had a moment recently after watching Rogue One...

by Ernez Dhondy

Australia’s online retail market has long proved a tough nut to crack – we’re a logistical nightmare and still a little wary of shopping online.

by Joe Heath

A CGI powerhouse and tornado enthusiast, Matt Turley is one of the agencies most beloved and talented characters. See why.

by CHE Proximity

A new innovation unit that harnesses a 'systems thinking' approach to organisational management. Find out how Order over Chaos works.

by CHE Proximity

Here's what the latest Advertising Pay report means for the future of the industry.

by Ben Birchall

Saying all agencies aren’t able to accommodate the MarTech revolution is just not true, here's how MarTech is changing minds.

by Susan Lyons

Sam Dickson and Cameron Bell have been creative partners since they began their journey in advertising. See what this unbreakable union is all about.

by CHE Proximity

AI, is all the rage at the moment, but it might not be as new as it's made out to be. Here's why.

by James Greaney

If digital design is to ever evolve, it requires the tenants of craftsmanship to get there.

by Sam Maguinness

Big data is being used by brands all over the world to enable smart research. Here's how you can join the party.

by James Needham

Virtual reality has the capacity to change everything. From the ways we consume entertainment to the way we communicate and share ideas.

by Bob Watts

Is the traditional sales funnel dead?

by Joe Heath

Planning for the future doesn't have to be trial and error. Here's our service design lead Matt Willcox, looking at how you can plan for tomorrow.

by Matthew Willcox

UX is a big deal, here's our break down of how it grew from an idea to a departmental powerhouse.

by Ernez Dhondy

Digital and data agency CHE Proximity has opened up an innovation division created to work with Australia’s booming startup economy.

by Rachael Micallef

Everyone's talking about content and how it can change minds. But what is content, and how can you use it?

by Ben Birchall

Meet the quiet and soft-spoken Alex Best, our Cloud Operations Administrator.

by CHE Proximity

In recent years video games have gone from a hobby to one of Australia's biggest business. Here's what you can learn from game developers.

by Nathanael Peacock

Paying attention to the details in advertising can be the difference between a great design and a forgettable one.

by Rollo Hardy

What is it that makes some content captivating and other content boring? Here's Mike Doman's perspective on what make great ideas memorable.

by Mike Doman

Creative minds need inspiration. Inspiration drives our industry and keeps our ideas fresh. Here's how it all comes together and how you can use it.

by Ennis Cehic

Millennials don't trust advertisers, that's not news. But here's how you can use influencers to help reach the latest generation in ways that matter.

by Betsan Jones

Data can give you the knowledge you need to make smart decisions about your customers and your products. Here's how you should be using your data.

by Chris Howatson

The angrier we are, the cheaper it gets. Check out our Snicker Hungerithm project!

by Tim Nudd

Email has evolved in recent years to make the most of modern tech. Here's how you should be using email.

by Mario Andrianto

Interested in Interaction Design? Meet Leigh Gamon who'll fill you in on all things User Experience.

by CHE Proximity

This feature about CEO Chris Howatson appeared in AdNews October print edition.

by Rachael Micallef

Advertising is a constantly evolving beast, so we thought we'd look into our crystal ball at what the future might look like in 2025. Here's what we saw.

by Bryce Coombe

Have you ever wondered just what PR does for you and your business? Well here's your PR cheat sheet.

by Collette Betts

Research is a huge part of design and UX, here our experience design director Ernez Dhondy looks at how the discipline has evolved.

by Ernez Dhondy

Are you trying to justify a movie marathon this weekend? We just might have your excuse. Here's what great movies can teach you about design.

by Leigh Gamon