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The billion point giveaway
Virgin Velocity wanted Australians to trust that Velocity is the best place for their Points. Not an easy task when established airlines and brands were creating distrust by making mistakes and then hiding from them. So, we did what any honest brand would do; we make a mistake, sent it to half of Australia and then honoured it.
DATAGDPR – what’s your weak spot?
It’s time to rethink how you handle your data.
by Lucinda de Jong
BRANDWhat does a winning brand sound like?
How to improve brand recognition with Sonic Branding.
by David Collins
BRANDIt’s time to put your Design Thinking cap on
The future of your business depends on it.
by Keir Vaughan
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