Virgin Velocity wanted Australians to trust that Velocity is the best place for their Points. Not an easy task when established airlines and brands were creating distrust by making mistakes and then hiding from them. So, we did what any honest brand would do; we make a mistake, sent it to half of Australia and then honoured it.
Tips from a government insider.
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Audiences are now in much greater control of what media they consume, along with when, and how they consume it.
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