Virgin Velocity wanted Australians to trust that Velocity is the best place for their Points. Not an easy task when established airlines and brands were creating distrust by making mistakes and then hiding from them. So, we did what any honest brand would do; we make a mistake, sent it to half of Australia and then honoured it.
And more importantly, who won’t be.
by Sophie Doyle
Why the ‘why’ forms the cornerstone of every content strategy.
by Anna Horan
And why ‘Click here’ should have died with the rise of touchscreens.
by Sophie Laverick