Virgin Velocity wanted Australians to trust that Velocity is the best place for their Points. Not an easy task when established airlines and brands were creating distrust by making mistakes and then hiding from them. So, we did what any honest brand would do; we make a mistake, sent it to half of Australia and then honoured it.
Because it could cost you a cool $31m.
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What stays the same, makes you different.
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Swipe right. Then, set your KPIs.
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